Alejandro Jimenez
"AJ"

In assisting Ken, a former FBI agent turned author of “It’s Your Camino: One Couple’s 500-mile Pilgrimage Across Spain,” my project strategy integrated digital marketing, SEO, e-commerce solutions, and AWS technology. The aim was to amplify the book’s online presence, enhance sales channels, and provide a sturdy digital foundation. Through meticulous SEO practices, we optimized Ken’s visibility on search engines, ensuring his target audience could easily find his compelling travelogue. Coupled with engaging marketing campaigns, a user-friendly e-commerce platform, and the scalability of AWS, this multi-pronged approach significantly boosted the book’s reach and sales, efficiently connecting Ken with his readers and fulfilling his sales ambitions.