Alejandro Jimenez

Call me AJ

Welcome!

This space is where I share my professional journey, encompassing my career in marketing and entrepreneurial ventures. 

My Journey

2023
Digital Marketing Manager

Miami, FL. (on-site)

03/23 - 12/23
Resia

At Resia, a vertical integrated real estate development company, I led end-to-end national campaigns integrating machine learning and data analysis, with a primary objective of optimizing return on investment (ROI). My main focus was to support the generation of Marketing Qualified Leads (MQL) throughout the pre-leasing and lease-up stages for properties in FL, TX, and QA. Led end-to-end national marketing campaigns, achieving a remarkable MQL to SQL conversion rate that surpassed industry benchmarks. In addition, developed the annual marketing budget plan, meticulously outlining channels and allowing for agile adjustments in tandem with sales goals.

2022
Digital Marketing Specialist

NY. NY. (remote)

09/21 - 05/22
Yellow Lion Media

At Yellow Lion Media, implemented holistic strategies significantly increased brand visibility and engagement. I adeptly communicated intricate digital concepts to stakeholders, ranging from executives to senior management, ensuring a unified vision. A part of my role involved devising integrated technical solutions for omnichannel campaigns, consistently raising brand awareness and improving engagement metrics.

2017
Digital Marketing Strategist & Founder

Miami, FL.

06/17 - 03/23
OUwebs - Digital Marketing Agency

In 2017, I had the initiative of founding OUwebs. Initially, the company focused on developing unique websites. Over time, drawing from my diverse experiences and growing team it provided a range of digital marketing services, including advertising, UX/UI design, and app development. We worked hard to evolve OUwebs into a dedicated digital marketing provider. We've had the opportunity to collaborate with over a hundred clients, generating thousands of leads and millions in revenue. We also refined our SEO/SEM strategies and successfully integrated advanced CRMs like Salesforce and HubSpot. From the very beginning, my vision for OUwebs centered around innovation, a commitment to excellence, and a determination to consistently exceed expectations.

2017
Programming Scholarship by Uber

Miami, Fl.

01/17 - 07/17
Ironhack

Selected from over 2,000 applicants, I received a scholarship from Uber for a programming course at Ironhack in 2017, an institution known for its immersive tech education. This experience allowed me to master the MEAN stack, focusing on Full-Stack JavaScript Development, aligning with Ironhack's mission to provide a new direction for career growth.

This became a pivot point where I realized I didn't want to pursue web development for a living; instead, I found myself deeply interested in entrepreneurship, business, and marketing.

2014
Digital Marketing Specialist & Web Developer

Miami, FL. (remote)

10/14 - 06/17
Odesk

Starting as a self-taught web developer, my journey took an exciting turn when I began freelancing on Odesk, now known as Upwork. As I improved my website creation and optimization skills, I quickly saw how important it is for a website to not only look good but also to have a strong online presence. I became passionate about making websites that are visually attractive and perform well on search engines (SEO). This blend of web development and digital marketing sparked my interest in learning more about how to improve a website's visibility online.

Subjects of interest

Feel free to explore my journey. Just select one of your preferred topics below.

To set the tone, here is a quote from my favorite movie:

“We cannot go back. That’s why it’s hard to choose. You have to make the right choice. As long as you don’t choose, everything remains possible.” Mr. Nobody (2009)

Entrepreneurial Ventures

Start-ups I have been part of.

Marketing Insights

Sharing my passion for marketing.

Articles, Stories & More

From Sci-Fi to Poetry.

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